Featured Friday: Rhett and Link

So not to long ago online, on YouTube I was able to come across a very interesting video which demonstrates how two individuals named Rhett and Link were able to create a commercial for two well-known selling brands known as McDonald’s and Coke. They were first discovered through their creativity in making a video through YouTube called T-Shirt War which was a stop-motion animated video that enable viewers to see a war between the two individuals through their t-shirts. Through the graphics, sounds, and animations, Rhett and Link were able to go at war against each other by visually communicating and making the graphics in their t-shirts come to life.

So you can get a better idea as to what they do, here is a link of the first video which got them discovered:

As you can see they make everything come to life through their expressions, movements, and animation. Now, you are probably wondering the steps they took in order to create such a creative video.

Well, in this video below, Rhett and Link give us a full sneak peek of the process, creation, and editing of the T-Shirt War 2 video for the McDonald’s and Coke commercial. This video is a form of process documentation because it shows the steps as to how they make the graphics, animations, and sounds for this commercial:

As a communication design major, it is exciting to see how two individuals landed on such a great opportunity and are able to recreate and demonstrate to all their talent through the making of The T-Shirt War 2 Commercial. I also like the fact that they show and give credit to all of the other people who took part in contributing and in making this project happen.

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