Two people are better than one because [together] they have a good reward for their hard work. If one falls, the other can help his friend get up. But how tragic it is for the one who is [all] alone when he falls. There is no one to help him get up.—Ecclesiastes 4:9-10 ✌
I read this and automatically I thought of advertising since I’m reading a book titled, Hey Whipple, Squeeze This by Luke Sullivan. In this book the author discusses about not giving up on ideas. He states, that an advertiser should be provocative, if you have an idea where you’ve questioned yourself can I do this, do it, go for it, because chances are those are the good ideas. This notion of ‘replace what if ?, with hell yeah!’, can even be incorporated into our daily lives and not just in advertising because many times the people who are around us have this sort of influence on us where they might questioned, doubt, or belittle our dreams, abilities, and thoughts and as a result they will leave us wondering with the “what if ?” and many of us accept this behavior from them…WHY? because the lack of confidence we have in ourselves. These ‘outsiders’ and I chose to call them outsiders, despite they might be close relatives or friends, play a role in our decisions because we let them, but is up to us, as an individual to fight back when it’s necessary and replace those fears and that negativity, into a more incisive and positive hell yeah energy.
All of these stories are inspirational and they are such a good motivation to accomplish our dreams! If they were able to make it, so can we. Sometimes we might want to give up or give in to the negative remarks that people have to say about our dreams, goals and aspirations but all we really need to do is turn around and prove those same people wrong.
Emeli Sandé, is a talented Scottish songwriter and recording artist. She has written a number of songs for well known artists such as Leona Lewis, Tinie Tempah, and even Britain’s Got Talent contestant/singer Susan Boyle! Aside from music, Emile also has an interest in medicine. She studied medicine at the University of Glasgow, one of her songs titled, My Kind of Love was actually inspired from her studies in medicine. Emile states, “During my time studying medicine, I found it hard to write, but one of the things that inspired me were the patients and the interaction that they had with their loved ones during their time of illness. When people arrived at the hospital, money and status became irrelevant and only health mattered, which sparked an honesty between people which was amazing. This interaction, declaration of support and love, was the inspiration…”
If you’ve never heard of Emeli Sandé, read more about her here.
So not to long ago online, on YouTube I was able to come across a very interesting video which demonstrates how two individuals named Rhett and Link were able to create a commercial for two well-known selling brands known as McDonald’s and Coke. They were first discovered through their creativity in making a video through YouTube called T-Shirt War which was a stop-motion animated video that enable viewers to see a war between the two individuals through their t-shirts. Through the graphics, sounds, and animations, Rhett and Link were able to go at war against each other by visually communicating and making the graphics in their t-shirts come to life.
So you can get a better idea as to what they do, here is a link of the first video which got them discovered:
As you can see they make everything come to life through their expressions, movements, and animation. Now, you are probably wondering the steps they took in order to create such a creative video.
Well, in this video below, Rhett and Link give us a full sneak peek of the process, creation, and editing of the T-Shirt War 2 video for the McDonald’s and Coke commercial. This video is a form of process documentation because it shows the steps as to how they make the graphics, animations, and sounds for this commercial:
As a communication design major, it is exciting to see how two individuals landed on such a great opportunity and are able to recreate and demonstrate to all their talent through the making of The T-Shirt War 2 Commercial. I also like the fact that they show and give credit to all of the other people who took part in contributing and in making this project happen.